Explore BrainMass

Strategic Plan for Kudler Fine Foods

Complete the 2003 strategic plan for Kudler Fine Foods. Include the following:

*Executive Summary

*Company background

*Organizational mission, vision, and value statements

*Environmental scan

*Recommendation for the best strategy for Kudler

*Implementation Plan: Create a WBS and Gantt chart for the strategy/tactics. Include objectives, functional tactics, action items, milestones, tasks, resource allocation, and a deadline. In addition, analyze the key success factors for plan implementation. Include cash budget for the implementation plan and forecasted financials for Kudler. Be sure to explain how these are designed - not just your opinion.

*Risk management plan, including contingency plans for identified risks

*Write a cover letter to your boss at Kudler Fine Foods concerning your plan and thoughts on strategic planning. Reflect on how Kudler may incorporate strategic thinking in keeping the plan current.

Solution Preview

See attached files.

The response addresses the queries posted in 2245 words with references.

//In this part of Executive Summary, we will talk about complete information related to Kudler Fine Food i.e. its background, mission, vision and value statement; environmental scan; implementation plan; risk management plan and strategic thinking & planning. Basically the main aim of this paper is to ponder the strategic plan of Kudler Fine Food. //

Executive Summary:

Kudler Fine Food is a western United States based company, which is situated in San Diego metropolitan area. It furnishes quality food products at the reasonable price and also texture option of the best food product to their customers. In the year 1998, it started its functions to serve ever-growing consumers demand. The company has three stores with different departments. Its vision is to arouse its profit earning ability through capturing large market share.

The company was valued for its employee fairness and high customer services.

In comparison to the other competitors, the financial strength of Kudler is quite good as reflected in the forecasted Income statement and Balance sheet. The forecasted financials of the company pondered that its net revenues is showing tremendous growth. While analyzing this company, the environmental scan was necessarily researched to better realize the current critical situation of the company.

This scanning shows internal (strength & Weakness) and external environment (Opportunities & threats), which reflects that despite of the number of threats faced by the company; Kudler efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth.

//As per the directions, in this part we will write about Kudler Fine Foods background in order to get the full information about the company. This background information makes you clear the field in which the company deals. You are free to add more in background information. I am providing you a brief overview.//

Company's Background:

In San Diego metropolitan area, Kudler Fine Foods is an incredibly renowned trendy specialty food store that was opened in the year 1998 by Kathy Kudler. The company was based at distinct California locations to serve the ever-growing consumer's demand with high quality products at reasonable prices. It has about three stores, which was located in La Jolla, Del Mar and Encinitas. All of its three stores are equipped with the very good quality domestic and imported food materials. Each store of the company is divided into different departments such as Fresh Produce, Condiments and Packaged Foods, Fresh Bakery and Pastries, Fresh Meat & Seafood and Cheese's and Specialty Dairy Products.

//Above we talked about Kudler Fine Food, which is the local fashionable specialty food store. Moving to the next part of the instructions, now we will talk about the organizational mission, vision and value statement. In this part, we will also write briefly about what the mission, vision and value statement means. //

Mission Statement:

Mission statement ponders the function that the company acts in a society and fundamental reason for the presence of that organization. The corporate philosophy, identity, character, organizational image, etc. is reflecting in this statement (Ryall & Craig, 2003). The mission of Kudler Fine Food is to supply good quality or value for money food products & wines to their consumers as per the demand at fair cost. Its mission statement also reflects that its selection procedure is matched with experienced and well-versed staff and also wants to render a delicious and delighting ...

Solution Summary

The response addresses the queries posted in 2245 words with references as a guided essay including an executive summary, strategy recommendation and implementation and risk management plan. An Excel document is also included with the tables and calculations required.