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BCG Matrix Action Strategies, Strategic Analysis, And Choice

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Select an organization with multiple divisions or product lines to analyze. For example, Apple would likely be considered to have multiple divisions, such as those associated with iTunes, iPods, iPhones, iPads, and Mac computers.
Assess your chosen organization's key divisions. To do this, place five column headings at the top of a worksheet. Title the columns as follows: Divisions, Revenues, Profits, Market Share Position, and Industry Growth Rate. Assess your organization's key divisions in each of these five categories. This information will help provide the foundation necessary to successfully complete a BCG matrix.
Use the BCG Matrix Template to complete a BCG matrix for the chosen organization

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The response addressed the query is posted in 221 words with references

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The response addressed the query is posted in 221 words with references
/In the present business environment, most of the business organisations are having multiple divisions. The aggregate growth of the company's business relies on the sales and growth of individual division and this ultimately determines the business and strategic position of the company. In the following discussion, Apple's current industry position is examined.//
(See the table)
//On the basis of the strategic analysis of Apple, the position of the company is determined on the BCG matrix. The depiction of the BCG Matrix is done with the help of below template.// ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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