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Apple versus Microsoft

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I need help understanding cash flow analysis. I do not understand how to assess the financial position Apple and compare it to one Microsoft. The emphasis is on cash flow for this analysis.

1.Compute the return on assets, profit margin and asset utilization rate for Apple and Microsoft.
2.Assess your Apple's competitive financial position.
3.Compute the free cash flow for Apple and Microsoft.
4.Assess your Apple's relative cash position and comment on its receipt and use of cash during the year.
I need to accomplish this in 2-3 pages in APA.

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In order to compare the performance of Apple versus Microsoft, I will use Wall Street Journal's data found on the following links:


Let us first start with Return on Assets ratio. Apple's ROA is 19.34 compared to Microsoft's ROA of 16.47. On the ROE front, Apple's ratio of 30.64 is quite similar to Microsoft's 30.09. On the basis of this data, we can say that Apple's performs little better in terms of providing returns on assets and investor's equity as compared to Microsoft and thus, can be said to performing a little better than Microsoft.

If we see the profit margin, Microsoft scores ahead of Apple with a net margin of 28.15% as compared to Apple 21.68%. Microsoft's ...

Solution Summary

Compares Apple's financial statements with Microsoft's financial statements.

See Also This Related BrainMass Solution

The Apple Versus Microsoft Case: Discuss the moral problem

See attached case file.

Pick a moral problem or a case in business. A moral problem is one in which there is some difference of opinion on what is right and wrong. The issue is not clear cut and there is no consensus about it. Similarly, a case should be one about which there is some debate. Write a paper arguing to a conclusion about the morality of the problem or the case you have chosen. The problem may consist either of a general issue of policy or a specific issue that is found in a case you analyze.

In the paper:
(1) Start by explaining the moral problem or outlining the case.
(2) Then present the moral arguments which support your conclusion. You may use whatever approach to moral argumentation (utilitarian or deontological) that you choose. Make clear the moral criterion you are using to decide the issue. Develop your arguments clearly, step by step, giving reasons for the position you defend.
(3) Present and answer at least one argument that someone on the other side of the question might put forth.

You may use this assignment to pursue some moral issue in business we have not discussed in class. The issue might be one raised in some other class or one you find in the newspapers or periodicals . . . or it might be one that you are simply concerned about. The problem might deal with some aspect of a business practice within a profession in which you are interested; it might concern individual or corporate responsibility; it can deal with an aspect of advertising, discrimination and affirmative action, conflict of interest, trade secrets, multinationals, as examples. You may use a case in the text, as long as we have not discussed it and DeGeorge does not resolve it. You may use any sources that you wish for background information. The paper, however, is not to be a report of what other people say; you are to argue the issue to a conclusion.

If it is helpful, you might think of the paper as an article that you are writing to convince the general public about the morality of a practice or case; you might also think of it as a letter to a CEO or the President to convince of the morality or immorality of some practice or policy. A good paper will be well argued, and so convincing.

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