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    Market Expansion and Forms Business

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    You manage a small LA company with 20 employees and $3 million in sales. You have a new hot patented electronic product which will greatly improve mobile communication. You think its greatest appeal will be in middle-income countries. It sells in the US for $40.

    Which market would you consider for expansion? Why? What form or business would you choose to begin your foreign sales?

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    Solution Preview

    Some middle-income countries are Mexico, China, Brazil, and India. Given that the product is electronic, I would suggest China or India for the expansion. Both of those countries have a history of being ...

    Solution Summary

    This solution is a discussion regarding appropriate markets for expansion as well as how to begin foreign sales. [136 words]