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The key to an effective sales force

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Is the key to developing an effective sales force selection or training? Explain your choice.

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Solution Summary

The solution provides a detailed discussion determining if the key to developing an effective sales force is selection or training.

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It is actually a combination of choosing the right people and then giving them the proper amount of training. However, if I were to have to pick just one, it would definitely be selection. There are a few reasons for this. I can take a person who is very knowledgeable in marketing, and who definitely has the skills and abilities for the given position and then give them an adequate amount of training in addition to what they already know. This is going to make for a very effective, qualified, ...

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