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Selecting a capital project for Wal-Mart

I have decided to pick for my company, Wal-Mart, a capital project of carrying a new line of junior clothing called "It's Hot" and I want Paris Hilton to endorse this line. Wal-mart is faltering in this arena and I thought a big name might help their clothing line. What could be some of the risks and costs involved with this type of celebrity endorsement? Are there politics involved in getting it through committee and what would be the public relations factor to take into consideration. I like my idea, I just don't know where to go with it. Any feedback or considerations I would need to think about would get me in the right direction.

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What could be some of the risks and costs involved with this type of celebrity endorsement?

The cost involved in such type of celebrity endorsement is the extremely high endorsement fees charged by such celebrities like Paris Hilton. These celebrities command a huge premium for endorsing any brand. The total cost on the ad campaigns and prmotional strategies will be very high.

Apart from the financial risks ...

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Selecting a capital project for Wal-Mart

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