3M Optical Systems Case Study
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MGT 2313 Principles of Management
3M Optical Systems Case Study
Harvard Business School 5-398-094
You are taking two different roles in this case study: Andy Wong and Paul Guehler. You are tasked with evaluating the business decision on whether to proceed with a new product proposed by the 3M Optical Systems division.
Task 1: Andy Wong
You have three possible actions: 1) go; 2)postpone/cancel; 3) other options.
1a. List the positives for going forward with the product proposal. There are at least six(6) positives to discover in the case.
1b. List the reasons you would consider for postponing or canceling the product proposal. There are at least six (6)reasons to discover in the case.
1c. List what other options you would consider. There are at least three (3) other options to consider.
1d. Make a decision on which action you will take and explain your justification.
Task 2: Paul Guehler
Assume that Andy Wong has found reasons to propose the new product to you for approval. You must weigh all the information given to you by Andy Wong and consider the Optical Systems' past performance.
2a. List the reasons you should approve the product being put into production. There are at least four (4) given in the case.
2b. List the reasons you should reject the productbeing put into production. There are at least four (4) given in the case.
2c. Make your decision on what to do with the product and explain your reasoning.
You may use the 1st person singular in your narrative answers to questions 1d and 2c
Source: 3M Optical Systems: Managing Corporate Entrepreneurship Case
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Solution Summary
This solution answers the questions in the 3M Optical Systems Case Study, from the point of Wong and Guehler. It also offers guidance on the position each person should take in going forward with the new privacy screen filter.
Solution Preview
You are taking two different roles in this case study: Andy Wong and Paul Guehler. You are tasked with evaluating the business decision on whether to proceed with a new product proposed by the 3M Optical Systems division.
Task 1: Andy Wong
You have three possible actions: 1) go; 2) postpone/cancel; 3) other options.
1a. List the positives for going forward with the product proposal. There are at least six (6) positives to discover in the case.
1. Supporting development group who is sure the redesigned product will succeed.
2. Increase credibility of department and self by proceeding with launching of successful privacy screen.
3. Division has been losing money; a successful launch may help to show value of division.
4. 3M is based on innovation. It is important to continue this thrust
5. Large potential sales for new product.
6. Proposed product will be better than existing products on the market.
1b. List the reasons you would consider for postponing or canceling the product proposal. There are at least six (6) reasons to discover in the case.
1. While the group is sure that the privacy screen filter will succeed, their track record has been questioned lately. By ...
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