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3M Optical Systems: Managing Corporate Entrepreneurship Case

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Case Study: "3M Optical Systems: Managing Corporate Entrepreneurship"

The 3M Corporation is known for placing a strong emphasis on innovation. As described in this week's case study, 3M Optical Systems: Managing Corporate Entrepreneurship, the company's goal was to have had at least 30% of its available products developed in the previous four years. 3M was attempting to develop a new non-glare, privacy screen for computers. The first two attempts had been failures and now the manager must make the decision whether or not to fund an additional attempt—and where the funding would come from.

After reading the case study, consider the following:

What are the most critical factors that the manager needs to consider in his decision making?
Based on the information given, what would be your recommendation if you were the manager?
What do you see as the greatest risks?
How does the need for funding of future projects affect your thinking?
What effects do the different solutions have on the quality of the product?
How does the morale of the development teams affect the quality of the product?

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Step 1
The most critical factors that a manager needs to consider in his decision making are to ensure that products developed are a success. The attempts at innovation must be a success. For example, the new non-glare, privacy screen for computers must be a success. Another critical factor that a manager at 3M Corporation is funds to finance new product development. An important factor that a manager needs to consider in his decision making is the chances of the product development being successful. Further, he must consider the market potential of the ...

Solution Summary

This solution explains the most critical factors that managers require in decision making. The sources used are also included in the solution.

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3M Optical Systems Case Study

Use the following Questions for your Case Assignment:

MGT 2313 Principles of Management
3M Optical Systems Case Study
Harvard Business School 5-398-094
You are taking two different roles in this case study: Andy Wong and Paul Guehler. You are tasked with evaluating the business decision on whether to proceed with a new product proposed by the 3M Optical Systems division.

Task 1: Andy Wong

You have three possible actions: 1) go; 2)postpone/cancel; 3) other options.
1a. List the positives for going forward with the product proposal. There are at least six(6) positives to discover in the case.
1b. List the reasons you would consider for postponing or canceling the product proposal. There are at least six (6)reasons to discover in the case.
1c. List what other options you would consider. There are at least three (3) other options to consider.
1d. Make a decision on which action you will take and explain your justification.
Task 2: Paul Guehler
Assume that Andy Wong has found reasons to propose the new product to you for approval. You must weigh all the information given to you by Andy Wong and consider the Optical Systems' past performance.
2a. List the reasons you should approve the product being put into production. There are at least four (4) given in the case.
2b. List the reasons you should reject the productbeing put into production. There are at least four (4) given in the case.
2c. Make your decision on what to do with the product and explain your reasoning.
You may use the 1st person singular in your narrative answers to questions 1d and 2c

Source: 3M Optical Systems: Managing Corporate Entrepreneurship Case

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