Universal Product attributes
Discuss four of the common "universal product attributes" that most customers want in most industries.
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Solution Summary
A list of common features is presented.
Fundamentals of Marketing
Define "marketing" in your own words based on what you read in the text, web searches, or Library research. Be sure to give credit to the authors of the source(s) for providing you with the knowledge. Continue to add to the definition of marketing by discussing an example of either successful or unsuccessful marketing practices that you found by researching in the Library or on the Internet. Be sure to bring in applications from this week's topics to back up your opinion as to why it was successful.
Define marketing and discuss its core concepts.
Explain how changes in the environment affect marketing decisions.