Interesting question and not easy to find definitive answers, but I have some thoughts:
1. Product branding develops over time and there is great value for having been in business a longer time. Using Dell as an example, would you feel the same about the company if it was in its first year rather than its 20th year (estimate)? But you might mention negative branding such as Philip ...
Organizational history is usually positive in defining the past of a particular business. The solution lists a group of seven elements of history which can be good, but sometimes not so good.