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Starbucks Case Study Background: Coffee and Farmer Equity

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Select an actual event from your prior professional experience in which you or the organization(s) with which you work developed, enacted, implemented, and/or impacted public policy. If you do not have an example of a professional experience or organization, select one from the literature (i.e., reputable newspapers, periodicals, websites, etc.) with which you are familiar enough to complete this Assignment. Think in broad terms about the definition of public policy. Social change and/or an organization's strategic agenda are acceptable.

For the background:
•A brief description of the organization(s) involved including the country where the case originates
•A description of the policy issue and how it was addressed
•An explanation of the desired outcome or goal
•An explanation of the action undertaken to achieve the outcome (i.e., was the organization attempting to develop, enact, implement, and/or impact public policy or was it a combination of these activities and what was done?)
•A detailed description of the actual policy outcome and an explanation of the factors that may have impacted it

Variables: Provide a description of the variables that effected the development, enactment, and implementation of the public policy. Use the following prompts to help structure this section. Please note, not all prompts will apply to the event you select.
•Explain what, if any, basic democratic concepts, principles, and processes were involved.
•Explain the network interactions involved, if any, and explain what they were.
•Explain the tools of democracy or strategies your organization used.
•Describe the leaders and explain their influence on the process.
•Explain the ethical concerns and implications surrounded the action.
•Explain diversity issues involved, if any, and explain how they were addressed.
•Explain whether the action presented a challenge to democratic governance and explain how those challenges were addressed.
•Explain the role of technology in the process.

Relationships: Describe the relationships among the variables you explained in the previous section. For example, did the actors in the policy network related to the event influence the type of tools used to implement a policy? Or, did social networking technology used to connect actors lead to ethical issues surrounding privacy? Be creative and think about all the possible relationships among the variables.

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Solution Summary

Using Starbucks as an example, background into their CAFE program and the policy issues relating to it are outlined.

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https://hbr.org/2016/04/corporations-need-a-better-approach-to-public-policy

http://webcache.googleusercontent.com/search?q=cache:0U4AQ1Kul8EJ:global.business.uconn.edu/wp-content/uploads/sites/1931/2017/01/The-Coffee-Bean.pdf+&cd=8&hl=en&ct=clnk&gl=do

Globalising justice within coffee supply chains? Fair Trade, Starbucks and the transformation of supply chain governance Kate Macdonald. Volume 28, 2007 - Issue 4: Beyond Corporate Social Responsibility? Business, Poverty and Social Justice

•A brief description of the organization(s) involved including the country where the case originates
•A description of the policy issue and how it was addressed
•An explanation of the desired outcome or goal

The organization involved is Starbucks, a global corporate leader in corporate social responsibility. The countries that are involved in this particular initiative include the major coffee producing countries across the globe. These countries are primarily developing nations, but the initiative also includes the major coffee consumption countries such as the United States and Japan. The global initiative is predicated upon establishing global sustainability standards through Fair Trade, and Starbucks "CAFE" Practices Program was a public policy initiative that was created in 2002 to change how coffee was grown, how profits were distributed in developing countries, and to ensure that environmental concerns were included in the entire process. Therefore, through this public policy initiative along with joint efforts throughout the entire industry wherein leaders within the industry such as Starbucks and others worked with public policymakers in many countries as well as growers, distributors, and buyers; coffee became the first internationally traded product to focus on a democratically influenced policy that placed the socio-economic needs of poor countries that grow the product and environmental issues associated with the production of coffee in a global policy initiative to influence the industry.

The instrumental role that Starbucks' had in this process cannot be overstated as it represents the world's largest coffee company and most recognizable company. The company took the initiative to be the face of this public policy change, and as a result of its ability to influence policymakers, has been able to ensure that the policy has been a success. Although these public policy changes resulted in "voluntary regulatory systems" such as the Common Code for the Coffee Community, the establishment of certifications from third parties for Organic, Fair Trade, Rainforest Alliance, and Utz Certified growers, and a platform known as the Sustainable Agriculture Information platform, the regulations have been largely adopted by coffee growers in developing countries and buyers in developed countries.

Governance arrangements within the coffee industry as a whole began to be addressed by industry leaders such as Starbucks through the Oxfam coffee campaign. The ...

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