Operations Management and Competitive Advantage
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Begin your proposal with an explanation of how the approach to operations strategy will differ between the service side of Going Inc and the manufacturing end, and what operations challenges are likely to be faced with each. Include specific examples.
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Solution Summary
The response provides you a structured explanation of how operations management can contribute to competitive advantage. It also gives you the relevant references.
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There are several ways in which operations management can contribute to giving competitive advantage to a company. Operations management can lower the costs of a company to give it cost leadership. Similarly, operations management can improve the quality of products/service to such an extent that that the firm can differentiate its products/services to gain competitive advantage(1). Finally, operations management can help the firm target a narrow segment or niche by making products/services targeted to that niche and gain competitive advantage.
Let us consider Going. In both its service and manufacturing sectors it is targeting the premium segment. For successfully targeting the premium segment, it must have exceptional quality. This is currently not the case. First, we take examples from Going Airlines. Its punctuality is lower than ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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