Purchase Solution

Group interviews vs individual interviews

Not what you're looking for?

Ask Custom Question

Please compare and contract individual and group interviews. Under what specific conditions might one be preferable to the other in qualitative data collection? Please provide three (3) specific examples, and/or citations from outside sources, in support of your response.

Purchase this Solution
Solution Summary

Discussion and examples of group interviews vs. individual interviews for a study is provided.

Solution Preview

Group interviews are good for gaining general information about the subject of the study. Since the group interview is driven by the group dynamics, it gives the perspective of the group as a whole or the most vocal of the group members. It is less personal than the individual interview where more in depth information is focused on and discussed. While some group interviews can give personal information and examples, the individual interview is able to concentrate on the individual experiences. The group interview by contrast can give a consensus of a subject. Group interviews can help determine the commonalities within groups, but decreases the probability of the members giving answers to try to ...

Purchase this Solution
Free BrainMass Quizzes
Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Introduction to Finance

This quiz test introductory finance topics.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

View More Free Quizzes
Related BrainMass Solutions

  • job analysis methods

    Those interviews can be individual interviews where the manager interviews the person and fills out the information or it can be a group interview where a team of employees from the department that is hiring - ask different questions of the applicant.

  • Interviewing Styles

    For example, a candidate may not get the opportunity to answer a question that would show their competency where as another individual would.

  • Researching Violence Against Women

    The three methods I have suggested for this topic (archival, interviews, or focus groups...and notably focus groups are essentially structured group conversations or shared interviews with a group of peers and in this case the focus group would consist

  • Research that Yields Reliable and Valid Data

    Resources 1.http://www.qualitative-researcher.com/focus-group/qualitative-vs-quantitative/ Silverman D. Doing qualitative research. London: Sage Publications, 2000. 2.Britten N. Qualitative interviews in healthcare.

  • Research Data Collection

    Group interviews are often long and take more time than individual because the discussion can veer off and the recorder needs to identify other potential information.

  • Depopulation Research: Sedgwick County

    These in-depth interviews will showcase individual experiences, views, perspectives, motivations, situations, conflicts and challenges in relation to their moving out of Sedgwick County.

  • Behavioral vs Traditional Interviewing

    The ensuing dialogue can be extremely rewarding and a job description can truly be tailored as leverage for individual, departmental, and organizational success.

  • Coding Qualitative Data

    550860 Coding Qualitative Data I need some assistance approaching the following question: When coding qualitative data, what are the pros and cons of an individual coder vs. group coding?

  • Qualitative and Quantitative Research

    503004 Qualitative vs. Quantitative Research & the Methods of Social Research Suppose you are to study police brutality, what methods of research (demographics, historical data, surveys, interviews, or observation) would you utilize?

View More Related Solutions