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Curriculum Design: Corporations vs. Schools

Based on your experience with the activity, address the following questions:

Suppose you were asked to design a sales curriculum for a large multinational corporation instead of a brick and mortar school.

Identify the critical decision makers
What responsibility does each decision maker have in the design, development, and implementation of the planned curriculum? What stakeholders and decision makers in a business environment are similar to those in a school setting and which ones would be unique to a school setting?

Solution Preview

I have a very good friend who is the VP of Occitane which is a multinational corporation dealing with spas and women's cosmetics and toiletries. It is world renown and very 'high end,' so it requires a sales curriculum which appeals to the upper middle class to upper class public. She has just been asked by the CEO's to do this very thing - to create a design sales program for the spas, which will be offered in the Club Med resorts all over the world. She is a very important critical decision maker and is sent all over the world by the company as a 'Starter Up' manager and consultant. In her company the critical decision makers are the president of the company who is the 'brainstormer' for design and commercialization of the sales of these products, as well as the decor and design of the spas. The VP is in charge of meeting with the individual concessions who will display these products and hiring the local personnel who will be behind the counter selling them. These products are displayed and sold within large department stores like Barney's and Neiman- Marcus and also in smaller chic boutiques. The VP visits and help set up the displays wherever they are sold all over the world. So basically the development is in her domain. She has to be ...

Solution Summary

In approximately 900 words, this solution provides an example of a specific corporation and considers how developing the curriculum might compare and contrast to that of a school. This solution provides direction for answering the following questions.

Who are the critical decision makers?
What responsibility does each decision maker have in the design, development, and implementation of the planned curriculum? What stakeholders and decision makers in a business environment are similar to those in a school setting and which ones would be unique to a school setting?

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