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I have been asked to write a two to three page paper on the following:

Summarize why HP, Inc. lost revenue and market share during ex-CEO Carly Fiorina's tenure, and critically compare the Compaq merger/acquisition with the acquisition of EDS under CEO Hurd.

Critically assess the strategic choices made by ex-CEO Carly Fiorina, comparing them with those made by current CEO Mark Hurd.

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I have been asked to write a two to three page paper on the following:

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The response address the queries posted in 872 words with references.
// Before discussing the strategic style and choice of the ex CEO of the Company - Hewlett Packard. I will start with a brief introduction about the firm and it's ex CEO Hewlett Packard. It has been explained as under the heading of introduction; for example: //

Introduction

Hewlett Packard is a leading multinational company that offers technology solutions to its individuals, corporate and institutions all over the world. During the leadership of the ex CEO - Carly Fiorina, the company suffered losses and its market share also declined. After Mark joined in as the new CEO, the stock market was up by almost 50% as compared to the previous 2 years. Moreover, it has moved ahead of its competitors like Dell in terms of the sales of the personal computers (HP's Hurd mentality, 2005).

//Before comparing the strategic decisions made by both the persons - Carly and Mark, I will illustrate on both of them separately. I have explained it in detail, outlining the key facets of the strategic choices. If you want you can add more to it. //

Carly Fiorina and Mark Hurd

Out of the strategic choices made by Fiorina, the most crucial one was the Compaq merger; she was a chief proponent of this merger. After this move, the company profits have reduced significantly and its market share and HP struggled to earn revenues ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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