Why Do People Buy?
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Describe customer value, satisfaction, and attitude.
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Solution Summary
This solution explains why people make the decision to purchase something. The sources used are also included in the solution.
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People buy because the products and services satisfy their needs. For example, a person is hungry groceries help her prepare food that satisfies her hunger.
Customer value is the difference between the benefits the customer receives and the cost that the customer has to pay to acquire the benefit (a). Since, every customer has unique needs and resources, every customer will value a product or service differently. One customer is willing to ...
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