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    How to segment your market

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    I need more information on how to segment a market. I'm trying to determine ways to segment a market for a research study for a young men's nutritional suppliment. I'm lost at what would be the preferred way to "segment this market."

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    Solution Preview

    The basis of market segmentation is a factor that varies among groups within a market, but that is consistent within the group. There are four primary basis on which market segmentation can be done
    1. Geographical segmentation: Based on regional variables such as region, climate, population density, ...

    Solution Summary

    This solution outlines the 4 primary basis on which market segmentation is done and proceeds to give an example of market segmenting using a hypothetical young men's supplement product.