Share
Explore BrainMass

Marketing Performance

Marketing performance measures can be classified as market performance metrics, competitive performance metrics, and customer performance metrics. Let's take the measures out of a business application and apply them to ourselves. Think back to your undergraduate days. Apply these metrics to ones college experience. Do these metrics differ from how you internally measured your undergraduate performance? How?

Marketing performance measures can be classified as market performance metrics, competitive performance metrics, and customer performance metrics. Let's take the measures out of a business application and apply them to ourselves. Think back to your undergraduate days. Apply these metrics to your college experience. Do these metrics differ from how you internally measured your undergraduate performance? How?

How does net marketing contribution enable a business to better understand the profit impact of a marketing strategy? How can one assess the profit impact of a specific marketing strategy? If you owned a business what fundamental marketing strategies could you use to grow your marketing profits?

Solution Preview

Marketing Performance - need help with these questions
Marketing performance measures can be classified as market performance metrics, competitive performance metrics, and customer performance metrics. Let's take the measures out of a business application and apply them to ourselves. Think back to your undergraduate days. Apply these metrics to ones college experience. Do these metrics differ from how you internally measured your undergraduate performance? How?

Market performance metrics are those that measure the performance in the marketplace. These include the sales of the company, the brand recognition and the access the company has to distribution channels. Competitive performance metrics include the performance of one's product with respect to competitors, In other words it means comparing the sales increase of your company with those of other companies, the price of your product vis-à-vis that of the your competitors, and comparing the brand recognition/loyalty of your products with those of other companies. Consumer preference metrics measure how much the consumers like your product, to what extent they feel the product is rightly priced and the quality of your product/service.
The metrics used during the college ...

Solution Summary

This answer provides you an excellent discussion on Marketing Performance

$2.19