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How should a clock manufacturer machine market be segmented?

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A clock manufacturer realizes that he is operating in the market for machines that measure time. How should this market be segmented? Identify the key segmentation variables that are relevant for this market.

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Since the manufacturer operating in the market for machines that measure time, the market can be segmented into different categories. The first segmentation would be done according to psychographic and behavioralistic characteristics of the consumers. For example the first segment would be the traditional customers who buy these products solely for learning time which is the basic function of the clocks. Another customer segment ...

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Umut Oltulu, MBA
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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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