Evaluate TV ad using MECCAS Model
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1. Think about a favorite TV ad and evaluate it in terms of the MECCAS Model by looking at creative strategy, advertising strategy, and the means-end chain.
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This solution is comprised of an evaluation of a TV ad using the MECCAS model.
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MECCAS is an acronym for Means-Ends Conceptualization of Components for Advertising Strategy. Also known as the Means-end model, the MECCAS model gives a framework that permits marketers to utilize a feedback loop to carry out research and come up with a brand strategy at the same time.
A favorite TV ad is the Pepsi ads. The Pepsi ad has over the years attempted to get its share within the soft drinks industry, ...
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