Distribution Channels
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1. How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses?
2. When motivating channel members, you have several sources of power from which to draw. List those sources and give an example of how each can be used.
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Solution Summary
Referring to distribution channels, this solution explores how a manufacturer of exercise equipment would benefit from the addition of another channel of distribution to the two-level channel it now uses. When motivating channel members, there are several sources of power from which to draw and this solution lists those sources and gives an example of how each can be used.
Purchase this Solution
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