Distribution channels
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How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses?
When motivating channel members, you have several sources of power from which to draw. List those sources and give an example of how each can be used.
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Solution Summary
This study will look at distribution channels, and see if there is any benefit with using one channel or two channels. It will also look at ways to motivate employees.
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No matter what industry you are in, when you add in another channel of distribution, you are assuming that you need more ways to get the good from the manufacturer to the store.
For a company that deals with exercise equipment, it would be rare that a channel of distribution be by ...
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