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Advocacy and Issue Advertising

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The text discusses the increasing use of "advocacy advertising" and "issue advertising." Explain what these advertising forms are, and why there has been such an increase in their use by profit and non-profit organizations.

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This solution discusses the use of advocacy advertising and issue advertising.

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Advocacy advertising is used to espouse a point of view about controversial public issues. Advocacy advertising can be directed at specific targets, or general targets, such as political activists, the media, consumer groups, government agencies, or competitors. It can be sponsored by any type of advertiser (businesses, consumer groups, special interest groups, ...

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