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What types of questions would be asked in a focus group for determining what type of promotional material/media should be used to promote the opening of a new restaurant?

What types of questions would be asked in a focus group for determining what type of promotional material/media should be used to promote the opening of a new restaurant?

What is the best type of survey to use for this focus group?

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What types of questions would be asked in a focus group for determining what type of promotional material/media should be used to promote the opening of a new restaurant?

Sample Questions and topic list for focus group.
How do you first come to know of a new restaurant?
Should new restaurant offer discounts? If yes, how much? And to whom?
What is the best publicity media used by new restaurants?
Should the advertisements of a new restaurant be run in newspapers, radio or television?
What is the role of hoardings in launching a new restaurant?
Where do you expect to find discount coupons for a new restaurant?
Who should be given discount coupons for a new premium restaurant?

Topics
New restaurants should be launched with a television advertising blitzkrieg.
The best promotion mix for launching a new restaurant. (Mix must have elements of discount, sales promotion, publicity and advertising)
New restaurants need not give promotional coupons if their offering is excellent.
New restaurants need to give discounts to attract patrons.
New restaurants need to regularly advertise in local newspapers.

What is the best type of survey to use for this focus group?
The best type of survey should be exploratory in nature, with open ended questions requiring the participants to describe rather than tick. For, instance it would be of little use to the researcher if the survey asked the participants to tick the media that should be used to promote restaurants and finding that most of the respondents ticked all or most of the media. The objective of the research should be to find out the most cost effective media. ...

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"For, instance it would be of little use to the researcher if the survey asked the participants to tick the media that should be used to promote restaurants and finding that..."

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