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Marketing question

Martin Maiers works as a marketing manager at a major manufacturing firm. He recently sent a memo to his boss promoting the idea of producing green products. This means that Martin wants to:
a. produce only products that have the potential for high profits.
b. establish a new policy that prevents firms from producing products that have not been given final apporoval (received the "green light") by the marketing department.
c. Produce products using cross-functional teams.
d. Produce products that do not harm the environment.

Solution Preview

We should choose (d).
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<br>The characteristics of green products often vary depending on the product type; however, most environmentally preferable construction materials have one or more of the following benefits:
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<br>They promote good indoor air ...

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