Explore BrainMass

Explore BrainMass

    Marketing question

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Martin Maiers works as a marketing manager at a major manufacturing firm. He recently sent a memo to his boss promoting the idea of producing green products. This means that Martin wants to:
    a. produce only products that have the potential for high profits.
    b. establish a new policy that prevents firms from producing products that have not been given final apporoval (received the "green light") by the marketing department.
    c. Produce products using cross-functional teams.
    d. Produce products that do not harm the environment.

    © BrainMass Inc. brainmass.com December 24, 2021, 4:53 pm ad1c9bdddf

    Solution Preview

    We should choose (d).
    <br>The characteristics of green products often vary depending on the product type; however, most environmentally preferable construction materials have one or more of the following benefits:
    <br>They promote good indoor air ...