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Marketing intermediaries and collaborators

Question 11: Marketing intermediaries and collaborators can often perform marketing functions

A Better than producers or consumers can perform them

B Which leave producers and consumers more time for production and consumption

C At a low cost - because of specialization, economies of scale, or e-commerce

D All of the above are true

E None of the above are true

Question 12: Routinized response behavior by consumers

A Is most likely when past purchases of similar products have not satisfied the needs

B Is more likely when previous behavior has not yet been reinforced

C Is most common for purchases where the consumer has much experience in how to meet a need

D Increases the time required to make a purchase decision

E Is likely in a new purchase situation

Question 13: Good marketing strategy planners know that

A Firms like Nabisco and Wal-Mart are too large to aim at clearly defined target markets

B Target marketing does not limit one to small market segments

C Mass marketing is often very desirable and effective

D The terms "mass marketing" and "mass marketer" mean basically the same thing

E Target markets cannot be large and spread out

Question 14: The primary purpose of the transporting and storing functions of marketing is to overcome

A The need for marketing specialists

B Separation of information

C Spatial separation

D Discrepancies of assortment

E Separation of values

Question 15: AT&T reacted to the popularity of the cellular phone by adding several cellular models to its line of regular phones. Availability and popularity of cellular phones is most likely due to changes in the ____________ environments

A Political and cultural

B Technological and legal

C Legal and economic

D Social and technological

E All of the above

Solution Preview

Answers are written below each question

Question 11: Marketing intermediaries and collaborators can often perform marketing functions

A Better than producers or consumers can perform them

B Which leave producers and consumers more time for production and consumption

C At a low cost - because of specialization, economies of scale, or e-commerce

D All of the above are true

E None of the above are true

All of the above are true: As intermediaries are specialists , so they can perform better.

Question 12: Routinized response behavior by consumers

A Is most likely when past ...

Solution Summary

Response discusses the guidance of Marketing intermediaries and collaborators

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