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Sample Marketing Letter

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You have written a 50 page booklet of advice about budgeting in difficult economic times. Write a marketing e-mail to sell your booklets. Be sure that your email is engaging, creative, actionable, and has a clear message. The tone should be casual, include appropriate offers, multiple calls to action, and ways to respond. (Direct Marketing)

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Solution Summary

This solution demonstrates how to write a marketing letter to sell booklets. The example and information provided can be utilized to create any type of communication to promote a product or service.

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Begin your e-mail communication with a friendly greeting. You could say Greetings or Hello Friends.

Many e-mail marketing messages begin with the author introducing themselves and creating a connection with the reader.

For example:

Hello Friends and Neighbors. My name is (insert name) and I am the author of (insert title of book). For years, I have struggled to make ends meet until I discovered the secrets to budgeting and saving money. During ...

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