Marketing Research and Success
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Does marketing research guarantee success? Explain your answer. Give examples of how marketing research has or has not resulted in a successful outcome for your organization.
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Solution Summary
Explains the correlation between marketing research and success.
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No, there is no guarantee that market research will guarantee success. When conducting research, it is great to gather as much info as possible, however, if you collect the wrong info, or do not ask the right questions, your research will be biased, and you might not understand how your consumers really think.
One famous example is the launch of New Coke. One reason for the failure can be traced back to the market research stage - they did not ...
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