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Proper etiquette and cultural differences in the UK

I'm planning to sell a Canadian product (ice cider) in an overseas market. What should I do in preparation of launching my product in UK.

I really need a detailed information about this, since im planning to do it in one month or so, I know that in UK they like cider and they have pear cider and apple but what they don't have is the ice cider. I'm willing to try.

I think this is more about cross cultural comunication (I need to know what kind of blunders might encounter, traditions, how English people are in the sense of a new foreign product) and international business.

Solution Preview

The United Kingdom (UK) is comprised of four countries: England, Scotland, Wales, and Northern Ireland. It is important not only to be aware of these geographical distinctions but also the strong sense of identity and nationalism felt by the populations of these four countries.

The terms 'English' and 'British' are not interchangeable. 'British' denotes someone who is from England, Scotland, Wales or Northern Ireland. 'English' refers to people from England. People from Scotland are referred to as 'Scots'. People from England are not likely to take offence at being called "English", whereas a Welsh, Scots, or Northern Irish person will.
Formerly a very homogenous society, since World War II, Britain has become increasingly diverse as it has accommodated large immigrant populations. The mixture of ethnic groups and cultures make it difficult to define British as looking or acting in one particular manner. People may sound British and retain the cultural heritage of their forefathers while others may become more British than someone who can trace his/her lineage to the 5th century.

The British are rather formal. Many from the older generation still prefer to work with people and ...

Solution Summary

The solution contains information about the proper etiquette and cultural differences in the UK.

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