- Description of Motorola and historical perspective regarding change.
- Identify triggering event.
- Describe diagnosis for change.
- Identify culture barriers and other types of barriers and concerns.
- Define the stages of change and compare it to Lewin's stages of change.
- Include information about the following: training, support systems, how new behaviors were reinforced, reward mechanisms, strategies to overcome barriers and resistance to change.
- Discuss what has been done to sustain the gain.
- Summary: What went well? What should have been done differently?
All I Need is 5 -7 Pages, And do not forget to Cite References That have been used by you.© BrainMass Inc. brainmass.com March 22, 2019, 3:12 am ad1c9bdddf
Managing Diversity Case Study: Motorola
1. Motorola and historical perspective regarding change
Since its founding on September 25, 1928, Motorola has been a major player not only in the U.S corporate scene, but also internationally. As a corporation with operations in numerous countries around the world, Motorola has had to deal with the issue of workplace diversity and successfully turned this into a competitive advantage. The managerial approach of prominent business leaders of the early twentieth century such as Henry Ford has gradually been replaced by a more pragmatic approach necessitated by demographic changes, and Motorola has been at the forefront of this paradigm shift. In the late 1980s, Motorola's top executives recognized the pressing need to address workplace diversity (Ipsaro, 1997).
As a technology company serving commercial and government entities around the world, Motorola played a key role in technological evolution alongside other firms such as Xerox, HP and Apple. Consequently, the company has enjoyed remarkable financial success and has grown from its humble begins to become a multibillion enterprise employing a diverse workforce of more than 40,000 people. The success that Motorola has enjoyed especially in the last two decades is largely attributable to how the company has approached the issue of diversity. From the late 1980's, Motorola shifted its approach from merely complying with legislative requirements with regard to diversity, and instead focused on making diversity a business issue.
2. Triggering ...
This solution discusses how Motorola managed diversity to become one of the most culturally diverse corporations in the world. The solution addresses issues such as what triggered the change, the types of barriers and concerns the company faced and what it has done to sustain the change.