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Important information about Internal and external customers

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Describe what a customer is.

What are some examples of internal and external customers?

Is the measurement of customer satisfaction different for internal customers than external customers?

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Solution Summary

This posting looks both at internal and external customers, and looks into the difference in customer satisfaction for both groups.

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A customer is anyone who is purchasing a product from a second business/source. A formal definition is: someone who pays for goods or services. It could be an individual, group, government, or even non-for profit organization.

Now, there are two types of customers. One if the reason why a company is in business. They sell their goods or services to an outside third party. This is called an external customer. For example, you are in the business of selling marketing research to a third person company. ...

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