Entrepreneur to attract/develop the 'internal' customer
Not what you're looking for?
Describe what an entrepreneur should do to attract and develop both the "internal" customer (employees) and the "external" customer. Use information from both chapters to support your answer. Include at least one other outside source.
Purchase this Solution
Solution Summary
The expert describes what an entrepreneur should do to attract and develop both the "internal" customer (employees) and the "external" customer.
Solution Preview
Attracting Internal and External Customers:
The most important assets to any entrepreneur are satisfied customers both internal and external. Attracting and developing both internal and external customers is a task if well executed by an entrepreneur would most likely result to retention of these customers thereby ensuring the success of the business. It is therefore imperative that an entrepreneur be able to both attract and develop internal and external customers effectively. Internal customers are those with whom an entrepreneur works with in order to get jobs done or sale the product such as employees or supplier. External customers are those to whom the products are sold.
There are a number of strategies that an entrepreneur can employ in attracting and developing both internal and external customers. The main ones are developing and managing effective communication lines with the internal and external customers, promoting their satisfaction and building loyalty and long term relationships with both the internal and external customers. Effective communication is the very essence of the success in any entrepreneurial venture. Communicating effectively the entrepreneurial idea to the external customers is the central tenet that ensures effective selling. Similarly internal customers are better able to serve enthusiastically where they understand exactly what they are trying to achieve in the business and the value that the business is offering. Communication impacts the perceived value of the entrepreneurs products both to the external and ...
Purchase this Solution
Free BrainMass Quizzes
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.