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Entrepreneurial Culture & Creative Thinking

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1. How can a company develop an entrepreneurial culture?

2. In your mind, how important is creative thinking within an organization or business?

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1. How can a company develop an entrepreneurial culture? In your mind, how important is creative thinking within an organization or business?

The employer needs to remember what it is like to be an employee. To begin this process of building an entrepreneur culture the employer needs to consider asking: Are the employees presently contributing to the company's growth through their energy and ideas? Or, are the employers merely putting in the hours until a better opportunity comes along? Therefore, to develop an entrepreneur culture, employee participation and involvement is important. Employers need to find ways to involve the employees, as people want to contribute to a cause they believe in, and one that recognizes the value of their participation. (http://www.score.org/culture_employees.html).

Second, this entrepreneur culture is created through leadership. This entrepreneur attitude needs to be instilled in workers, which involves more than saying "we will be entrepreneurs" as part of the mission statement. In fact, highly effective leaders are ...

Solution Summary

This solution exmaines how a company can develop an entrepreneurial culture, as well as the importance of creative thinking within an organization or business. References are provided.

See Also This Related BrainMass Solution

Organizational Culture and Effectiveness


Your team has been asked by Wordplay Greeting Cards to lay the groundwork for changing their culture and moving to one that fosters creativity and innovation. Specifically, Wordplay has asked your team to outline the important characteristics of a creative environment, and how it might impact their day to day operations. In your 3-5 page report for Wordplay, address these three areas:

*First, identify how managers and supervisors need to interact with employees in this type of environment. Discipline is still important, but it is managed differently. What are the important characteristics for managers to recognize and use when managing employees in a creative environment?

*Second, how are employees recognized and rewarded for innovation? Are there important considerations in each area that must be addressed?

*Third, how administrative procedures must be changed to facilitate this type of environment. That is, what types of support are most effective for those working in a creative environment? What types are least effective or stifle creativity?

In your 3-5 page report, you should discuss what works best for organizations trying to create this type of environment. You do not need to describe what Wordplay's organization is like today, but you should focus on what needs to be in place to support innovation and creativity in the future.

In addition, as with most consulting firms, your firm wishes to offer just a bit more than the client requires. Consulting firms often try and "under-promise" what they will do, but "over-deliver" on the end-product. During your research, you found an excellent resource that you also want to discuss in your report and share with your client. Here are the three pages of greatest interest.

*Better Living Thru Culture: (Page 1 of Article)

*Collaboration and Culture Do Mix: (Page 2 of Article)

*Flower Power: (Page 3 of Article)

As the final part of your report, prepare a ½ to 1 page overview on your thoughts and analysis of at least one of the article links above. Discuss how the article might be useful to Wordplay and identify the relevant aspects to their business. The purpose in doing this is to reinforce the project that is being undertaken, and your firm's role as an "expert" in this area.

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