Factors that Affect a Sales Function
Not what you're looking for?
Based on AT&T:
- Discuss how non-sales business functions affect the sales function for the organization.
- Discuss, and give examples, of how the sales functions of your selected organization are impacted by other non-sales business activities.
- Discuss how all of the functions within an organization work toward meeting the organization's strategic objectives.
Thanks for the help!
Purchase this Solution
Solution Summary
The solution discusses how sales functions are affected by non-sales functions, and non-sales activities and how all these functions combine to help an organisation meet its goals. Delivered in a short essay-style format totaling 1093 words with 9 references.
Solution Preview
Introduction
AT&T is the largest telecommunication company of the United States and provides local and long distance telephone services, wireless service, high speed Internet access and directory publishing & advertising services. AT&T Inc. was founded as Southwestern Bell Corporation in 1983 (AT&T: Company Overview, 2010). AT&T is serving 150 million consumers by providing seamless communication at the global level (Ponder, 2010). It is one of the world's largest providers of IP-based communication services for businesses, with an extensive portfolio of VPN (Virtual Private Network). The company's mission is to connect people with the whole world from everywhere. For this purpose, company is innovating in communication and entertainment industry (New AT&T Launches, 2008).
Sales Function of AT&T
In order to attract the customers towards the company and increase the sales, management of AT&T uses various sale functions. The sales functions can be defined as the function that influences the customers to purchase the company's product and generate sales in the company such as managing supply and demands of the company, retaining customers for long time (Lancaster & Reynolds, 2005). In addition, supporting the marketing activities is also one of the main sales functions such as advertising, sales promotional, personal selling, public relations, etc. All these functions help the company to generate revenue and increase its profitability (Thorogood & Gschwandtner, 2008).
AT&T uses many sales functions to retain the customers for long time. In order to increase the sales of the company, AT&T has introduced new media services such as Video Share, U-verse, and targeted the consumers from the rural area by serving them high speed internet services (AT&T Wi-Fi Services, 2010). The company ...
Purchase this Solution
Free BrainMass Quizzes
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Motivation
This tests some key elements of major motivation theories.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.