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Direct vs indirect Channels of distribution: effects of the Internet

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The Internet is forcing businesses away from traditional functions such as distribution. The internet effectively closes the gap between the buyer and the seller and has slowly been eliminating middlemen or intermediaries. Select a company from one of the following industry:

- Computers or small electronics
Using the company's website or full-text databases:
- Describe how the company uses the direct channel of distribution.
- Describe how the company uses the indirect channel of distribution.

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Solution Summary

Direct versus indirect channels are distributed. The effects of the internet are examined.

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The Internet is forcing businesses away from traditional functions such as distribution. The internet effectively closes the gap between the buyer and the seller and has slowly been eliminating middlemen or intermediaries. Select a company from one of the following industry:
? Computers or small electronics
Using the company's website or full-text databases:
- Describe how the company uses the direct channel of distribution.
- Describe how the company uses the indirect channel of distribution.

Over recent years businesses have begun utilizing the internet to distribute their products. Some ...

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