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Trends in Marketing and Research Surveys

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1. Everyone has experienced participating in a market research survey at some time in their life. With reference to any survey that you actively participated in, discuss the questions that follow. In case you have not experienced a market research survey, take a survey on the Internet.

How effective do you think the survey was in measuring how you felt about a product? Do you feel your response in the survey helped improve the product being marketed? How would you have gathered information differently so that the survey was more effective?

2. Why is it important for marketers to monitor current trends in marketing? How does a marketing information system identify and measure trends? How would you design a marketing information system for a product of your choice?

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Solution Summary

This solution discusses the importance of observing the trends in marketing, as well as market research surveys.

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Hello,

I can help you since I have both participated in market research, and worked on the flip side, developing the market research studies.

One of the most recent market research surveys I participated in was where they sent me a product to try at home, and then I had to answer the questions related to the survey. The product was a new type of deodorant. We were told to use it for 2 weeks, and then were asked various questions about how we felt about the product.

How effective do you think the survey was in measuring how you felt about a product?

Now, since we were actually able to test the product, I would expect the survey to be able to ask us direct and clear questions. This differs then asking a person to think about a product that used in the past. Here, we have direct and recent experience with the product.

The questions asked were along the line of:
- did you enjoy the product? (yes/no)
- would you buy the product on your own? (yes/no)
- how much would you pay for the product? ____$
- would you tell your friends about the product? (yes/no)

I so not feel like the questions would really provide enough info on how the person felt about the product. Firstly, the survey only allowed us to provide closed ended ended questions with no way for the people to elaborate. For example, if the person answered that they did not enjoy the question, there is no way for the researchers to understand why. Why did you not like the product is a critical ...

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