It may seem inevitable that market leaders will find their market share eroded substantially as a result of technological change. Provide reasons why this occurs and examples of disruptive technologies that may prove to serve as a catalyst for major corporations in the next five years. Why is it important to stay abreast of this type of information as a manager?
To better answer this question, let us ask 'what is meant by corporate market share'? The answer is company sales over a period of time ÷ company total sales in its industry within same time frame = market share. Stockholders view market share as a way to quantify a company's competitive edge (Ang) in its respective market through the assessment of its products and services.
A focus on market share in a corporation leads to an ...
How is technology and market share used in the corporate environment