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    You have examined several different aspects of your start-up business.

    Identify what forces in the external environment (competition, political/legal, economic, social/cultural, and technological) would you believe to have the greatest potential impact on your success? Why?

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    I would say that all of these factors could have a potential impact on the success of any company. Due to the global nature of this question, let's use an example to try to simplify things a bit. Let's say you are the owner of a barbershop. In this instance, the factor that would have the greatest impact on your success is competition. The question to ask ...