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Management for Tablet Development Simulations


Run the Tablet Development simulation with your strategy, making decisions year by year for prices and R&D allocations. To reach the simulations (click here).

Write a report that shows your decisions and the results. Discuss why you did better or worse than Joe Schmoe.


As you run the simulation keep track of your decisions and keep track of the results - both financial and marketing. You can copy and paste the results into Excel or into a Word document. You can also record the information that you get from the Advisor who discusses the market and compares Tablet Development products to the competition. Make note of the Final Total Score.
You should include your Final Total Score, some tables and/or graphs showing some of the results. Be sure to explain the differences clearly and using good logic.
Remember that the key here is ANALYSIS.
Time Line Summary:

2015: 12/15 hired. 12/30 turned in first report to Sally a few days early. 12/31- celebrated

Time Warp begins: 1/1/2016 WARPS INTO 1/1/2012
You freak out, and then realize you have to make decisions for 2012 - 2015.
1/2/2012 input decisions for 2012
1/2/2013 input decisions for 2013
1/2/2014 input decisions for 2014
1/2/2015 input decisions for 2015
12/31/2015 -you have gone through all four years, and you write your report to summarize how you did. You are hoping that you will wake up tomorrow and it will be 2016

Solution Preview


The Tablet Company makes three types of tablets that include tablets X5, X6, and X7. Tablet X5 has been in the market for the past 3 years, X6 has been in the market for 2 years and X7 has been marketed for 1 year. According to market summary, Tablet X6 is priced higher than other products in the similar category. X6 is in the growth phase while X5 is performing well compared to competing tablets. All the tablets recorded increased revenue in 2011 compared to 2010, tablets X5 and X6 increased profit but tablet X7 registered decreased profit.

Tablets X5 and X6 are performing well which is evidenced by increased revenue and profit but X7 is underperforming. The strategy employed in this year aims to increase profitability in tablet X7. The strategy employed for the year include maintaining the current research and development allocation, maintaining price levels in X5 and X6 at $ 265 and $ 420 respectively but X7 pricing is reduced to $ 186 in order to attract customers and increase revenue.

The strategy employed resulted in increased profitability in X5 from 26% in 2011 to 29% in 2012 and total profit for the tablet increased from $ 104,988,835 to $ 143,922,710 for the period. Sales volume, revenue and variable costs increased by 21.1% and research and development for the period amounted to $ 7,260,000. Over the period, first time customers increased by 15%, repeat sales increased by 71.7% while market saturation amounted to 54%.

Tablet X6 also increased profitability from 29% to 33% and total profit increased by 78.4% to $ 256,273,109. Sales volume increased from 1,169,363 in 2011 to 1,873,457 in 2012 while revenue increased from $ 491,132,541 to $ 786,851,911. Research and development cost for the period amounted to $ 7,480,000. In 2012 the tablet had market saturation at 37%, and over this period first ...

Solution Summary

The management for tablet development simulations are examined.