Share
Explore BrainMass

What is the relationship between design, as a core compete

What is the relationship between design, as a core competency, and the Return on Investment (ROI) of an organization?

What influence does design and design-principled problem solving have on each of the four functions of management, which include planning, leading, organizing, controlling?

Solution Preview

What is the relationship between design, as a core competency, and the Return on Investment (ROI) of an organization?

At its very point, a core competency for a business involves three criteria: 1) the core competency must not be easy for a competitor to duplicate, 2) the core competency must be able to be applied to all markets and products in a feasible, realistic manner, and 3) the consumer must derive a benefit from the core competency. When we combine design as a core competency, one of the most famous examples is Walt Disney World. The design of theme parks has become a core competency, because it has achieved the three criteria listed above.
Everything in the theme park, including the shows, the attractions, the rides that provide realistic experiences like traveling through castles or across seas, all provide a core competency. There is no other theme park in the world that can duplicate what has been created through design, Walt Disney is able to apply the core competency of design to all of its theme parks across the globe, and it provides the theme park customers with a benefit - an unforgettable experience.

We see the same with Apple. Their innovative designs are their core competency. By offering the most cutting-edge products that others would find it hard to duplicate, we have created a core competency. Now let's look at return on investment. The ROI can be summed up as the percentage that the investor is getting in return for the amount that he or she has invested in the company. The higher the ROI, the more profitable the company, and the happier that investors are that their money invested is making them more money, and it continues to build. Let's go back to Walt Disney. ...

Solution Summary

What is the relationship between design, as a core competency, and the Return on Investment (ROI) of an organization?

What influence does design and design-principled problem solving have on each of the four functions of management, which include planning, leading, organizing, controlling?

$2.19