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Customizing business and expatriate and host leadership

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Thoughts about all operational and sales related activities having to be customized? Doesn't it depend on your perspective (Global, Multinational, Transnational)?

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Expatriate labor staying long enough to train up the workforce, but what about leadership positions in the host country? Do we need expatriate leaders or will they rise up from the local market in the host country?

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Solution Summary

Discussions on customizing marketing and operations for global organizations. Discussion on the expatriate and host leadership positions for the organizations.

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Thoughts about all operational and sales related activities having to be customized? Doesn't it depend on your perspective (Global, Multinational, Transnational)?

I think it depends on the goals of the company. If you are working with a company that wishes to maintain the specifics of its products, customization may be more difficult to adjust to. If you are a company like Coca-Cola, the fact that different tastes are involved and so drinks must be customized to fit those tastes and this is not only acceptable, but part of the ...

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