Public relations
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Identify your target audience for a PR Campaign for the organization (See attached file for full problem description).
Succinctly highlight the target audience for this particular U.S. domestic vendor's campaign being taken into Canada.
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Target markets for 24-hour courier in Canada include small retailers. These retailers are in continuous need of courier services at reasonable rates. Many of the retailers have used trucking services of Huffman before and are aware of the excellent services that they provide. So, the PR efforts need to be targeted to small retailers. In addition, the electronics producers especially the computer producers require 24 - hour ...
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