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Strategic Management

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Black wall Construction, Inc. is a privately owned company that began as a family business in the 1950s. The present owners have decided that it is time to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) in 12 months. To help facilitate the transition over the next 12 months, the company owners have hired you, a private consultant, to help them compile and analyze key business information needed for the IPO event. Your job is to help the business owners better understand the marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, information management, research, leadership, and business integration aspects of the company.

The owners of Black wall Construction want you to give them a researched based report regarding marketing strategies so that they can expand operations nationally and internationally. They also want information regarding management of the business including a reduction in the turnover rate, project management, and organizational design.

Describe, discuss, and analyze the following key business environment considerations relative to this construction company:
1. Options for marketing strategies for the company's services. Currently, the company relies exclusively upon state and federal government contracts; however, the owners would like some information on how to expand into other markets, perhaps residential and private construction areas in order to diversify their operations.
2. Project management considerations in order to improve cost effectiveness during large and small scale projects.
3. Strategies to reduce the annual turnover rate from 20% to 10% through improved workforce management practices and better labor relations.
4. Organizational design considerations as the company transitions from a privately owned firm to a public company.

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The response addresses the queries posted in 2006 words with references.

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The response addresses the queries posted in 2006 words with references.

// In this paper, we will learn about the marketing strategies available to the Black wall Construction, Inc company, who wants to convert its operations from privately owned company to public owned company. For this, first we will learn about the company and its operations.//

Black wall Construction Company was first established in the year 1950. This was framed as a result of family operations. But now the owner of the company wants to transform this construction company from private to public. For this, it wants to facilitate the initial Public Offering (IPO) to general public in order to expand its operations. The company is gaining information from the consultant firm to launch the company with IPO.

//Till now we have learned about the company and its operations and now we will understand the marketing strategies available to the company in order to expand its operation globally.//

Black wall Construction Company is currently working in the field of construction industry. The company till now was earning profit and sales by gaining the contracts from the state as well as Federal government. This is a private owned company and now wants to expand its operation nationally as well as internationally with its entrance in public operational services. The marketing strategy is one of the option through which company can diversify its operations and provide expanded services to its customer base.

For this purpose, the company can enter into residential as well as private construction areas. In order to expand and create successful marketing strategies, the company can opt for the strategies available. For this, the first and foremost need is to grasp the information and understand the marketing, management, business ethics and global dimensions related to the company's growth.

Marketing can be presented as the process of identifying the avenues of profit by providing the services to customer according to their demand and wants. Management can be called as the process of effectively coordinating the efforts of the individual at work place for best utilization of scarce and available resources. Business ethics are the rules and regulations that the company must acquire in its working, in order to provide quality services to the best interest of the stake holders. This can be further classified as values, standards and reputation of the company within the industry. Global dimension means expansion of the operations across the national frontier i.e. diversifying the operation in domestic as well as international marketplace (Lowe & Leiringer, 2006).

All the above mentioned terms must be clear in the mind of the management groups so that best marketing strategies can be carried out. The options in this regard can be provided as follows:

Advertising:

This marketing strategy is essential for the construction company to acquire its place in the eyes of the customers. This will help the customer to identify whether the company exists or not. Particularly in the area of residential services, there is need to directly target the customer as the customers are the direct purchaser. This is also associated with house improvement and refurbishment services. The company can take help from media such as newspaper, television and distribute its leaflet in the nearby areas. This strategy ...

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