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Environmental Scan of DaimlerChrysler

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Provide a brief environmental scan of DaimlerChrysler (i.e. trends, forces, events likely to have an impact on the selected organization). Be sure to include an assessment of the organization's chief competitors' technological innovations, if noteworthy.

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DAIMLERCHRYSLER

TRENDS
1. There is trend in the market towards hydrogen engines. DaimlerChrysler has focused on the hydrogen engine.
2. There is a rush in the automobile industry to quickly penetrate the Asian market; DaimlerChrysler has not met with great success.
3. There is a trend to stress on alternative fuel and DaimlerChrysler seems to have an edge in this respect.
4. The customers check on the internet before making purchases.
5. The customers are concerned about the fuel efficiency and global warming.
6. The major car makers including DaimlerChrysler have come together to form a new trade association that is the Alliance of Automobile ...

Solution Summary

This solution discusses trends, forces, and events likely to have an impact on DaimlerChrysler. This solution also discusses innovation of DaimlerChrysler's competitors. This solution is 434 words.

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Step Two: Research web and library sources that would give you the kinds of data you would need to conduct a Porter 5 Forces analysis. We are not looking for sites that describe the 5 Forces, but for sites that would have data that you could use to analyze the degree of competition in an industry, or the ease of substitution, for instance. You have undoubtedly run into such websites and publications before in your core courses. Typically, they are government sources providing statistical data, industry or trade magazines or journals, general business publications, financial websites, websites for trade associations, etc. This is a two step process: First figure out what kinds of information you would need to evaluate each of Porter's forces, and then find a source that will give you that information. Find a minimum of 2 different sources for each of Porter's Forces.
Step Three: Research web and library sources that would give you data to support a PEST analysis. Find at least 2 different sources for each PEST variable.
Step Four: In a 2 page paper (not including cover page or references), list your resources from steps 1-3 above. For each source, provide a title and a URL, if applicable. Write a short paragraph explaining what information is available, how it would be useful in an external analysis, and critiquing the source (for example, What are the limitations of the source? Is one better than the other? Why?)
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You may be concise in your presentation of this SLP. It does not have to follow the conventions of a written case paper. Tables or bulleted lists may help you present the information concisely and make it easy for the reader to quickly grasp the information. You do not need an introduction or conclusion, but I would like to see a complete references for each source on a separate reference page.
Turn in your paper in to Coursenet by the due date for this module.

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