Explore BrainMass

Small Firms and the International Market

Question: Discuss the importance of a careful cultural analysis to a small firm that wishes to enter an international market.

© BrainMass Inc. brainmass.com August 21, 2018, 3:58 pm ad1c9bdddf

Solution Preview

Careful cultural analysis helps a small firm to understand the unique cultural attributes, cultural sensitivity issues, customs, working practices, ...