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    Small Firms and the International Market

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    Question: Discuss the importance of a careful cultural analysis to a small firm that wishes to enter an international market.

    © BrainMass Inc. brainmass.com October 10, 2019, 5:45 am ad1c9bdddf

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    Careful cultural analysis helps a small firm to understand the unique cultural attributes, cultural sensitivity issues, customs, working practices, ...