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Why are keiretsus popular? What benefits do they offer?

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Why are keiretsus popular? What benefits do they offer? How can small international firms profit from these structures?

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International Business: Why are keiretsus popular? What benefits do they offer? How can small international firms profit from these structures? This is answered in detail.

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Keiretsus conglomerate groups are popular because they are a form of business combination where each firm remains independent, but has close commercial relationships. These businesses have interlocking directorates and shareholders who work together to ...

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