Market Screening
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Visit http://www.mhhe.com/business/management/intlonline/ to select a region and country to review for the final project. List the country and product you choose for the final project. Complete the market screening portion of your final project using the sources of information that relate to your selected country found on the Business Around the World Web site.
Summarize your findings in a 200-300 word response.
Address the following topics:
Basic need potential
Import restrictions
Price controls
Government and public attitude toward buying American products
Include a cover page and reference page with at least three sources formatted in APA format.
PLEASE FOLLOW ALL DIRECTIONS CAREFULLY
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Solution Summary
For the purpose of this assignment, we will chose one of the fastest growing and largest emerging market of the world, ie, India.
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For the purpose of this assignment, we will chose one of the fastest growing and largest emerging market of the world, ie, India. India is being considered as the one of the hottest investment destinations worldwide, primarily due to the tremendous growth rate of around 9% in the Indian economy.
India has attracted huge foreign direct investments in the country due to its booming economy, primarily due to its global leadership position in the Information Technology and outsourcing industry. The rising income levels of the sizable Indian population of over 1 billion and changing spending patterns of the Indian consumers makes it one of the most attractive markets in the world.
The product that we plan to export to India is Luxury cars, such as luxury sedans, ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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