Purchase Solution

International Business: Nike

Not what you're looking for?

Ask Custom Question

Discuss the following about NIKE:

4.Does it standardize products or adapt them for different markets?

5.What type of organizational structure does it have?

6.Which of the two types of international strategy does it seem to follow?

7.Does the company make use of work teams?

response is 544 words including references

Purchase this Solution
Solution Summary

Nike's international business is examined. Whether the products should be standardized or whether they should adapt them for different markets is determined.

Solution Preview

http://www.referenceforbusiness.com/management/Str-Ti/Strategy-in-the-Global-Environment.html
This is a website you might find useful in completing this assignment and for future reference on international/global strategies.

http://www.nikebiz.com/crreport/content/people-and-culture/6-3-1-our-approach.php?cat=diversity-and-inclusion

http://www.scribd.com/doc/38643840/Nike-Strategy-Analysis-Final-Jun-2010

4.Does it standardize products or adapt them for different markets?
Nike uses the standardization approach for its products. The clothing and shoes industry is not like a food industry where tastes and local customs of food preparation or ingredients are necessary to be successful. A company such as McDonalds will need to make such local adjustments due to dietary restrictions. Nike also benefits from the fact that the world grows smaller with communications and travel being much easier and faster. ...

Purchase this Solution
Free BrainMass Quizzes
MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

View More Free Quizzes
Related BrainMass Solutions

  • International Supply Chain Research

    Conclusion In conclusion, it can be said that Nike has operated its business in the international market that considers an international supply chain to supply its products.

  • Evaluating an International Business Statement

    Perhaps the most popular example of how issues in the international business can affect how small firms operate locally is the 1990s situation of Nike.

  • 4-Ps and international marketing: compare Nike and Reebok

    263429 4-Ps and international marketing: compare Nike and Reebok Please answer each question 1). Does the use of an internet approach change your tactical mix (the 4-Ps) on international marketing via the Internet. In what ways?

  • Organizational Structure and International Strategy

    102991 Organizational Structure and International Strategy What type of organizational structure does Nike have? Which of the two types of international strategy does Nike seem to follow?

  • Foreign Currency and Nike Case Study

    270336 Foreign Currency and Nike Case Study Since Nike has international business in numerous countries, it closely monitors exchange rate movements. In particular, Nike has major business in Japan and in the United Kingdom.

  • Niki: An International Business

    72025 Niki: An International Business I need to write a brief organizational analysis answering some questions. 1) Is Niki's production facilities centralized or decentralized?

  • Nike's International Strategy

    253957 Nike's International Strategy Discuss Nike Inc's major international strategy and why they use it. Do strategic choices differ depending on country? Why?

  • Sources of Funds for Nike Inc

    In this it can either cross list in highly liquid foreign exchanges and sell new equity or it can or/ and conducting an international bond offering (Melicher and Norton, 2011).

  • Nike's business-level strategies

    The company owns a leading position as a supplier of sports products in the international market.

View More Related Solutions