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International Business: Nike

Discuss the following about NIKE:

4.Does it standardize products or adapt them for different markets?

5.What type of organizational structure does it have?

6.Which of the two types of international strategy does it seem to follow?

7.Does the company make use of work teams?

response is 544 words including references

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This is a website you might find useful in completing this assignment and for future reference on international/global strategies.



4.Does it standardize products or adapt them for different markets?
Nike uses the standardization approach for its products. The clothing and shoes industry is not like a food industry where tastes and local customs of food preparation or ingredients are necessary to be successful. A company such as McDonalds will need to make such local adjustments due to dietary restrictions. Nike also benefits from the fact that the world grows smaller with communications and travel being much easier and faster. ...

Solution Summary

Nike's international business is examined. Whether the products should be standardized or whether they should adapt them for different markets is determined.