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    Marketing Selection and Foreign Entry-Mode

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    Use Michigan State University's Market Potential Index (http://globaledge.msu.edu/mpi/2014) for this report. This index focuses mostly on various aspects of the size or growth of the consumer market in each country which should provide some valuable information to use in making your recommendation. But don't rely just on this index. Do some additional research on factors that you think make your country (Columbia) an attractive or unattractive market for an American company answering these questions:
    1. What are the positive aspects of your country that would make it an attractive market for an American corporation and their market potentials?
    2. What are the negative aspects of your country that would make it an attractive market for an American corporation and their market potentials?
    3. Overall what is your recommendation for the American company that hired you to write this report? Do the positives outweigh the negatives? Or vice versa? Explain your reasoning.

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    Solution Preview

    1. What are the positive aspects of your country that would make it an attractive market for an American corporation and their market potentials?

    Columbia received scores of over 50 in the Market Potential Index (MPI) in the following categories, indicating that it was in the upper 50th percentile among 87 countries. These are positive aspects of the country that would make it an attractive market for an American corporation.
    Market Growth Rate 67
    Economic Freedom 55
    Country Risk 64

    The Market Growth Rate is based in part by the real GDP growth rate. Columbia has experienced a healthy real GDP Growth Rate of 4.7% each year for the past decade. The country's GDP for the year 2015 is estimated to be 3.5%, although it is expected that investors will decrease their spending.

    The economic freedom index includes ratings of trade freedom, business freedom, investment freedom, and property rights. Over the past 5 years, Columbia has increased its economic freedom rating. It is among the top two freest countries in the 29 countries that comprise the South and Central American and Caribbean regions. The government is eager to open Columbia up to foreign trade and ...

    Solution Summary

    Marketing selection and foreign entry-mode is examined. The solution is answered in 695 words. Five sources have been cited.

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