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Integration responsiveness framework: Kellogg and GE

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Using Kellogg and General Electric as your examples, discuss the relative importance to each of them, with reasons, of both local responsiveness and global integration/standardization. Please include academic references and citations.

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The review into the integration responsiveness framework for global companies, such as, Kellogg and GE to facilitate a successful business enterprise.

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Try and think the need for balance within attributes of decentralized multi-domestic and centralized markets, thus, the local responsiveness refers to Kellogg need for consumer oriented enterprise. Therefore, the research should consider focus on the greater pull toward local responsiveness for Kellogg that obtains (1) key drivers for growth in the targeted consumer demographic marketplace (2) increase strategic efforts to effectively compete. Thus, the pressures entails a competitive intelligence to guide local responsiveness with (a) efficiency (b) localized operations to respond in a timely manner that the targeted marketplace demands.

While, the GE ...

Solution provided by:
Nichel Anderson, MBA, PhD (IP)
Education
  • BA, American Intercontinental University
  • MBA, American Intercontinental University
  • PhD (IP), Grand Canyon University
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